Branding Survey for a Hotel

Should I use a Branding Survey?

A branding survey for a hotel is useful because it helps the hotel to understand how their brand is perceived by their customers. The survey can provide valuable insights into what customers like and dislike about the hotel, what they expect from the hotel, and how the hotel can improve its brand image. The survey can also help the hotel to identify areas where it can differentiate itself from its competitors and create a unique brand identity. By understanding its brand perception, the hotel can make informed decisions about its marketing and branding strategies, which can ultimately lead to increased customer loyalty and revenue

Hotel Branding Survey Questions

Looking for a branding survey sample? Some examples of questions you can use in a sample branding survey for your hotel are:

1. How familiar are you with our hotel brand?
2. What comes to mind when you think of our hotel brand?
3. How likely are you to recommend our hotel brand to a friend or family member?
4. How would you rate the overall quality of our hotel brand?
5. How would you rate the customer service provided by our hotel brand?
6. How would you rate the value for money offered by our hotel brand?
7. How would you rate the cleanliness of our hotel brand?
8. How would you rate the amenities offered by our hotel brand?
9. How would you rate the location of our hotel brand?
10. How likely are you to choose our hotel brand for your next stay?

When To Use This Survey

The best time to use a branding survey for a hotel would be after a significant change in the hotel’s branding or marketing strategy. This could include a rebranding effort, a change in target audience, or a shift in the hotel’s overall messaging. It would also be beneficial to conduct the survey after a period of time has passed since the changes were implemented, allowing guests to experience the new branding and messaging. Additionally, conducting the survey during a slower season for the hotel would allow for more accurate and representative responses from guests. Overall, the best time to use a branding survey for a hotel would be when there has been a significant change in branding or marketing strategy and after guests have had time to experience the changes

Other Survey Templates For Hotels

In addition to a branding survey, a hotel business may also use other surveys to gather valuable insights from their customers. One such survey could be a customer satisfaction survey, which would help the hotel understand how well they are meeting the needs and expectations of their guests. Another survey could be a loyalty survey, which would help the hotel understand how likely their guests are to return and recommend the hotel to others. A market research survey could also be useful, as it would help the hotel understand the competitive landscape and identify areas for improvement. Finally, a pricing survey could help the hotel understand how much their guests are willing to pay for different amenities and services, which could inform their pricing strategy

Survey & Form Software for Hotels

There are dozens of survey/form app options you could use in your hotel. From our years of experience in giving advice to businesses, we’re confident that we can recommend the best option to suit your needs and budget. Get in contact to receive tailored recommendations.